Spotlight Series: Lety Kemp — Data Analytics Director at Videmus

This week’s Spotlight Series highlights Lety Kemp, a data expert with 20+ years of experience in this sector and a key advisor to Swash.

Swash

Nov 3, 2021 — 2 min read

This week’s Spotlight Series highlights Lety Kemp, a data expert with 20+ years of experience in this sector and a key advisor to Swash.

Be sure to check some of the other Spotlight Series editions, highlighting founders of leading protocols — Bruce Pon, Henri Pihkala, and other Web 3 and data experts like Jamie Burke or Gilbert Hill.

Stay tuned to find out more about her thoughts on the web, data, and Swash.

Meet Lety Kemp, Data & Analytics Director at Videmus Data

This week, Swash is spotlighting Lety Kemp, data analytics director at Videmus and a key advisor to Swash.

Lety has been a professional in the data sector for 20+ years, currently working in a data consultancy company, helping marketing teams better understand their data. She recently completed an MSc in Data Science to further propel her skills in an ever-changing industry and demystify every data question for companies and people.

In her own words, Lety has dedicated her “professional life to technology, made possible by the internet, and she has always been proud of it.“

Swash was thrilled to chat with Lety and learn more about her views of the current data landscape and how Swash is at the epicentre of that change.

Here are some of the most notable remarks from the conversation.

After so many years in the industry, Lety “feels betrayed and quite frankly, nearly embarrassed about what the internet is becoming.”

The exaggerated power of data monopolies is shifting the freedom mantra of the internet to an oligarchy exploring individuals’ rights.

For Lety, “the current model is certainly failing us. And this is happening because only certain corporations control the data that powers the internet.”

How can we solve it?

Lety believes that Swash can play a significant role in the change needed.

“I really respect what Swash is doing because its primary focus is to give the power of data back to the people that created it today.”

The first step is to educate people, helping them realise the value of their data and the unbalanced dynamics hurting them.

The second step is ”giving them monetary value for those actions and finally empowering them to decide what they want to do with their own data.”

Bringing back the power of data to the people

Data Union members will receive rewards and have the chance to multiply them for the aggregate value of their data. At the same time, organisations are rewarded and benefit from high-quality, zero-party, and complete data in a system where everyone wins.

As a key advisor to Swash, Lety believes in this mission.

“I truly respect what Swash is developing. They are using blockchain to decentralise ownership, making data value distribution easy, secure, and accessible to everyone.”

Watch the full chat here:

About Swash

Swash is an ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value.

People share their data to earn while retaining their privacy. Businesses access high-quality, zero-party data in a sustainable and compliant way. Developers set up and build systems within a collaborative development framework with ease.

Swash is reimagining data ownership by enabling all actors of the data economy to earn, access, build and collaborate in a liquid digital ecosystem for data. The Swash public sale will take place on October 29, 2021. Read more here.

Originally published at https://swashapp.io on November 3, 2021.