PRODUCT: Swash partners with DataHive DAO to co-launch sIntelligence — the world’s first…

PRODUCT: Swash partners with DataHive DAO to co-launch sIntelligence — the world’s first zero-party data analytics platform for businesses

The Swash x DataHive DAO partnership will see the integration of our networks, users, and unique expertise to bring sIntelligence — Web 3’s answer to Google Analytics — to life.

sIntelligence is here!

We are excited to announce that we are partnering with DataHive DAO, an AI platform that provides the infrastructure for a fair and efficient personal information economy.

By forming this alliance, Swash and DataHive DAO aim to form a gold standard for zero-party data-based marketing and advertising. As a result of our partnership, we will unite our users, resources, clients, and marketing efforts to see an accelerated rollout across more markets with a complete, comprehensive offering for our users and customers.

We’re here to level up the way Competitive Market Intelligence is done by enabling businesses to access insights from high-quality data that’s given with explicit knowledge and consent, while enjoying a full range of reliable, up-to-date, and cross-sectional metrics.

Introducing DataHive DAO

DataHive DAO, a San Francisco / Vancouver-based company has been working extensively with tier 1 partners to build a one-of-a-kind decentralised-data-as-a-service (dDaaS) analytics platform for businesses with a pipeline of 30+ tier 1 enterprises Now, by joining forces and integrating with Swash as an extended part of the team, we are preparing to launch the sIntelligence platform as a joint product release in Q1 2023.

Several leading tier 1 enterprises incubated the analytics platform, which Swash and DataHive DAO will now integrate, monetise, and scale to the benefit of our shared communities of users and enterprises. These enterprises include the likes of retailers, CPGs, media, Telco, insurance, and finance, to name a few. Resulting in acceleration of Swash users’ ability to take ownership of their data from these enterprises.

This partnership paves the way for enterprises to gain valuable insights into their customers’ behaviour and patterns by leveraging zero-party data.

Meet the Dashboard

The tangible result of our partnership will see the official release of sIntelligence — a Competitive Market Intelligence (CMI) platform for businesses fuelled by incentivised zero-party data.

CMI can be used to discover market and industry trends and understand relevant analytics to better connect with audiences.

This analytics platform marks a turning point in the world of CMI, bypassing the existing model by connecting Swash data — diverse, zero-party, cross-browser, and multi-domain — to businesses who want to increase their offering, expand their markets, and bring real value to their customers without relying on low-quality, unreliable data that is often collected without knowledge or consent.

When businesses pay a subscription to access the analytics dashboard, a portion of the profits of that subscription will be distributed back out to the community of Swash users whose data fuels the insights.

What it means for the ecosystem

Swash users are already receiving value for their data. By being part of the Swash Data Union — i.e. by using the Swash app — everyday internet users can take back control of their data and receive their cut of the value it generates.

This launch will catapult the Swash ecosystem into the world of enterprise. It means that the volume and diversity of the data will increase, providing another layer of sophistication to the Swash market with expanded revenue opportunities.

With the launch of sIntelligence, people who use Swash will benefit by receiving their share of the value their data generates, but they will also receive an improved customer experience over time as businesses make more informed decisions to bring more tailored experiences and value to their audiences.

What it means for businesses

At its core, sIntelligence offers several main use cases for companies across all sectors:

• Accessing high-quality, and zero-party data at scale
• Saving time and money by cutting out intermediaries and reducing data fraud
• Improving business practices based on the ethos of Web 3
• Discovering market and industry trends
• Better connecting with their audiences

Businesses need insights about their industry, market, and competitors to stay informed and get ahead of their competition. The demand for market intelligence is growing in every sector as businesses struggle to keep up with new advancements and to increase their impact.

In contrast, smaller companies need ways to benchmark their growth. However, the current CMI landscape is broken. It is dominated by a few key players who are increasingly susceptible to regulatory pressure and sentiment around data rights and sustainable data collection and usage.

The Swash x DataHive DAO sIntelligence platform provides unique, unrivalled business intelligence in a consistent, reliable way, providing businesses with a competitive advantage in their sector.

By uniting efforts and technical capabilities, the launch of sIntelligence with DataHive DAO will bring a new way of understanding markets to businesses of all sizes. As well as providing unique, reliable, high-quality insights fuelled by Swash’s zero-party Data Union data, businesses can also advance with peace of mind knowing that their methods are sustainable and human-centric, driving forward a new way of doing data.

“Data privacy presents a once-in-a-generation first-mover advantage to organisations to build an ethical data relationship with consumers and get ahead of their competitors. The synergies and commonalities we have with Swash are extremely unique and I am deeply looking forward to growing our strategic partnership. Our immediate goal is to accelerate our data relationships with tier 1 organisations across multiple industries and markets”.

- Ray Gill, Founder, DataHive DAO

“We’re pleased to partner with DataHive DAO and are united by our shared commitment to build a fairer, more sustainable data economy. It’s exciting to work with their team to bring one of our First Wave Solutions, sIntelligence, to life. Their unique industry expertise, broad network, and technical capabilities suit the Swash ecosystem perfectly and this is an excellent way for us to kickstart our partnership with a bang. With this launch as our first joint effort together, I am confident that our partnership will only continue to be fruitful as we grow.”

— Reza Naeeni, Co-Founder, Swash

Partnering with DataHive DAO to develop sIntelligence is an exciting opportunity for the Swash ecosystem and the data economy at large. Having DataHive DAO onboard, with their impressive knowledge, skills, and impact, enables us to build out vital parts of the Swash product in a truly collaborative fashion.

About DataHive DAO

DataHive is the leading AI platform building the infrastructure for a fair & efficient personal information economy. Our vision is to be the data bridge between web2 and web3 while enabling consumer data ownership across our network of partners.

DataHive DAO will launch to the public in early 2023 and additional information will be shared at launch. Join us on Twitter @getDataHive and https://www.datahive.network/

About Swash

Know your worth and earn for being you, online.

Swash is an online earning portal where you can earn points for being active and completing tasks online. Redeem your earnings for crypto or choose to donate to causes you believe in.

Whether you’re surfing the web, seeing ads, or sharing opinions, you deserve to be thanked for your efforts.

New ways to amp up your earnings are added to Swash every month!

Alongside the Swash earning dashboard, Swash consists of a wide network of interlinking collaborators including:

• brands that publish ads with Swash Ads
• businesses that buy and analyse data with sIntelligence
• data scientists who build models with sCompute
• developers who innovate on the Swash stack
• charities who receive your donations with Data for Good

Swash has completed a Data Protection Impact Assessment with the Information Commissioner’s Office in the UK and is an accredited member of the Data & Marketing Association.

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