Introducing sIntelligence: the de facto insights platform for businesses
The current data economy lacks transparency and sustainability for both individuals and businesses. For organisations that want to launch their business into the future, there is currently no solution that gives them an edge over their competitors without compromising on the security and ethics of the everyday internet user. Business tools remain stagnant and ill-equipped to best serve the interests of all actors and instead rely on extractive, obscure practices.
The demand for sustainable, people-oriented solutions is obvious. With increasing legislation, like GDPR and CCPA, increasing demands for better data rights, and the demise of third-party cookies, businesses are in dire need of alternatives. The 2021 Customer Engagment Report by Merkle revealed that 88 percent of marketers are prioritising the collection of more first-party data in an effort to prepare for a future without cookies. The same report also stated that 74 percent of marketing, technology and analytics plan to increase investment in tech to account for rising data restrictions.
Swash is pioneering a new solution that allows for businesses to access unique Competitive and Market Intelligence (CMI) insights for their industry via a simple, customisable web-based platform. 32 percent of marketers identified marketing analytics and competitive insights as the most important factors for their strategies, ranking higher than any other category. The need for this is clear.
The sIntelligence platform marks a turning point in the world of CMI, bypassing the existing model by connecting Swash data - diverse, zero-party, cross-browser, and multi-domain - to businesses who want to bring real value to their customers.
Keep reading to learn more about the mechanics of the sIntelligence platform, the benefits it brings to individuals and businesses, and how it marks the first steps towards a new, transparent, and decentralised data economy.
As we approach the first stage (Surf) of the development Roadmap, let’s deep dive into the sIntelligence platform to give you a taster of what’s to come.
Aimed at businesses, sIntelligence will be a web-based platform for businesses to start accessing high-quality data that's given with explicit knowledge and consent, while enjoying a full range of reliable, up-to-date, and cross-sectional metrics.
Until now, conglomerates have had an advantage over smaller businesses in accessing large quantities of data due to their size and monopoly over the internet. This data is then held in vast data silos, which is either completely inaccessible or only accessible in the margins of their authority, putting them ahead of others while cementing their dominance.
Swash’s mission is to rebalance the data economy. This all starts by recognising the needs of everyone involved while finding a way to enable them to work in synergy, as expressed in the Swash Key Principles:
The sIntelligence platform will be fuelled by Swash data. When businesses subscribe to access sIntelligence, those profits will then be redistributed back out to the community.
Companies will no longer need to rely on unconsented, fragmented, falsified, and all-around dirty data or expensive tools to reach their customers. sIntelligence provides an easy-to-use, customisable, cross-sectional list of metrics, giving CMI a makeover and propelling businesses of all kinds into the realm Web 3.
At its core, sIntelligence offers several main use cases for companies across all sectors:
sIntelligence subscribers will be able to access daily, weekly, and monthly global and regional market trends while benefiting from a series of unique, granular insights, including:
This is only the beginning of the full range of interconnected solutions that the Swash ecosystem will empower through the collaboration of every party in the network.
The benefits for businesses are clear. Access to the best quality data will sharpen their understanding of their sector and make their data-driven decision making much more effective.
The businesses the Swash team have in mind, as a result of extensive research and expert advice, include brands and advertisers, market intelligence and analytics companies, AI/ML startups, researchers, and hedge funds. However, all types of businesses need data if they want to survive the next decade and beyond.
But sIntelligence isn’t just for businesses. Everyday internet users will benefit from receiving their share of the value their data generates, but they will also receive an improved customer experience over time as businesses make more informed and mature decisions to bring more tailored experiences and value to their audience.
Rather than treating the information economy as an immovable beast, Swash believes in elevating everyone, regardless of technical prowess, into the world of Web 3. Interconnectivity and collaboration meet friendly UX and genuine value in the sIntelligence platform, setting new standards for the way we do data.
Swash represents a movement of people and organisations aligned by the principles of a more balanced, better-than-free, and abundant data landscape.
sIntelligence works in perfect equilibrium by providing a new solution that advances businesses while benefiting individuals. On one side, businesses will be able to access a new world of data via a monthly subscription, while Data Union members regain data sovereignty and get their share of the value of their data.
Swash is an ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value.
People share their data to earn while retaining their privacy. Businesses access high-quality, zero-party data in a sustainable and compliant way. Developers set up and build systems within a collaborative development framework with ease.
Swash is reimagining data ownership by enabling all actors of the data economy to earn, access, build and collaborate in a liquid digital ecosystem for data.