Brand Identity
Brand Identity
Logo
Colours
Typography
Buttons
The concept of the Swash brand identity is built around the title of Aldous Huxley’s famous book; Brave New World. Although Huxley’s book holds a dystopian theme, Swash takes it into the realm of actualised utopias while aligning with uncharted territories yet to be explored, the playfulness of deconstruction and redesign, and the same appetite for creation of mid-20th century technologists with overarching futuristic, psychedelic, and science-fiction themes.
Logo
Colours
White
#ffffff
rgb(255, 255, 255)
rgb(255, 255, 255)
Black
#000000
rgb(0, 0, 0)
rgb(0, 0, 0)
Green
#3CE35F
rgb(60, 227, 95)
rgb(60, 227, 95)
Dark Blue
#002030
rgb(0, 32, 48)
rgb(0, 32, 48)
Light Green
#59F28B
rgb(89, 242, 139)
rgb(89, 242, 139)
Dark Green
#26BC57
rgb(38, 188, 87)
rgb(38, 188, 87)
Light Blue
#9FEAFF
rgb(159, 234, 255)
rgb(159, 234, 255)
Blue
#2BA0D3
rgb(43, 160, 211)
rgb(43, 160, 211)
Typography
Heading 1
Sequel Sans (Medium Disp)
88px
Heading 2
Sequel Sans (Medium Disp)
64px
Heading 3
Sequel Sans (Roman Disp)
56px
Heading 4
Sequel Sans (Roman Disp)
48px
Heading 5
Sequel Sans (Roman Disp)
32px
Heading 6
Sequel Sans (Roman Disp)
28px
Paragraph Large - Your data, your income. Swash makes more of what already is by providing an easy way to passively earn, innovate, and create a fairer world and better, more equitable internet.
Bold text example.
Italic text example.
Link Example.
Bold text example.
Italic text example.
Link Example.
Inter (Regular)
16px
Paragraph Large - Your data, your income. Swash makes more of what already is by providing an easy way to passively earn, innovate, and create a fairer world and better, more equitable internet.
Bold text example.
Italic text example.
Link Example.
Bold text example.
Italic text example.
Link Example.
Inter (Regular)
14px
ALTERNATIVE TEXT - GREEN
ALTERNATIVE TEXT - BLUE
Inter (Bold)
12px
Buttons
Button
Button
